If you were part of “Parent Twitter” who were bullied into buying your child a Prime drink for R40 – or more – you’ll surely be kicking yourself right now. Like media personality Anele Mdoda, many X users are livid after Checkers marked the energy drink down to just R10!

 

After its official launch in South Africa last year, the retailer introduced the beverage – created by YouTubers Logan Paul and KSI – to the market for R40. Before that, some parents will spend hundreds, if not thousands, on getting stock into the country by any means possible.

Less than a year ago, shoppers – and their kids – came out in droves to stock up on Prime, which Checkers introduced to the market for R40.

The grocer enforced a strict limited quantity per customer: a maximum of 8 x 500ml units per day.

In pics and clips posted on X, many consumers were seen braving early opening hours, long queues, and even stampedes to stockpile the newest “it” product.

According to their site, the ordinary price of energy drink is now R19.99 – half the price of when it was first introduced on shelves.