Sho Madjozi launches hairline brand

After the passing of her little sister in 2019 Sho Madjozi was in a dark place, but something magical happened when she began trending on social media when young girls began styling their hair like hers. She is now launching a hairline inspired by her young fans.

“This was a few days after I had lost my little sister. I was in the darkest place I had ever been, wanting to give up completely, when suddenly I started trending because tens of thousands of girls had done their hair like mine,” Sho Madjozi tells The Citizen


 

 

 

 

“I don’t think that was coincidental. There was something magical about it. I just cried and cried and cried. I had lost my little sister but then I had also gained a whole nation of little sisters. I call them my stars because they were the stars in my darkest night. And my book, Shoma and the Stars is dedicated to them.”

The muso, whose real name is Maya Christinah Xichavo Wegerif, recently announced that she’ll be launching a hairline, Sparkle Braids, inspired by the throngs of young girls who adore her.

“I posted a short little video of me with sparkle braids and parents immediately knew they were in trouble. They knew their little ones would love them. It’s so funny but I love that the little ones get to have something like this. It’s unique and it’s magical,” said the Huku singer.

“Right from the very beginning when I did a hairstyle people wanted to do it too. This started happening before I was well known. I used to joke that hair braiders knew me before the public did because customers would show them my pictures and say, ‘Do my hair like this.’ I love braids, and I love inventing new styles.”