Due to losses, afro pop singer Makhadzi was forced to sell her sneakers for about half of what they were originally worth, and she is reportedly to blame. Originally retailing for R900, a pair of Makhadzi’s Kokova sneakers is now being offered for R450. According to reports, the sneakers are being offered in the Festival Mall in Kempton Park, Gauteng.
According to Sunday World, Makhadzi, whose full name is Ndivhudzannyi Ralivhona, is charged with not marketing and promoting the footwear effectively, which resulted in low sales.
Continue reading “Poor Marketing Strategy” Bad News For Makhadzi’s Shoe Brand “kokovha”