In today’s digital age, social media has become a powerful tool for brands to connect with their target audience. One of the most effective ways for a brand to reach a wider audience is through celebrity endorsements. When a celebrity promotes a brand on social media or wears the brand’s products to events, it can have a significant impact on the brand’s visibility and sales. However, celebrities need to understand that promoting a brand is not just about getting paid for it; it’s about fulfilling contractual obligations and consistency.
Take the case of popular artist Makhadzi’s sneakers, Kokovha. The manufacturing company Kicks Founders had signed a contract with Makhadzi and her stable Open Mic, according to which Makhadzi was required to wear the sneakers on her social media and at various events. However, Makhadzi allegedly breached the contract by refusing to promote the sneakers. As a result, the company was left with no choice but to sue both Makhadzi and the recording label.
This incident highlights the importance of fulfilling contractual obligations when it comes to celebrity endorsements.
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