The new colors and prints are supposed to inspire women to think about the cool outfits they want to create out of the fabrics: “Think inspires women to follow their mind’s eye and give it free reign
The prints are inspired by the architectural and minimalistic world ofBauhaus, one of the first schools of design in Germany. The prints and the designs are quite young and edgy.
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Vlisco collection outlets on the web, via the internet and social networking site; it is indeed through its channels Vlisco directs its marketing strategy. But in African countries where the company is installed, this is something else!
In Abidjan, Vlisco has several shops and realizes large poster campaigns in the city: a collection of output does not go unnoticed! That was the case for this collection This is for you, complemented animation organized in one of Vlisco stores: Africa Today in North Cape (in the neighborhood of the Riviera, north of Abidjan).